60 hours of Business Tourism training in Augut 2010!

During this summer, I’ve organised a training in Business Tourism for a major pharmaceutical company. 60 hours were provided to convey my 40 years of experience in this field and share my vision on the future of professional events. Nothing is more rewarding and motivating than sharing knowledge and transferring skills…

  • History of the tourism business / The different definitions of Business Events.
  • Presentation of Lenny Spangberg’s career / Experiences and short stories / The competition and its evolution over the last thirty years.
  • How to organize a wedding / Location, catering, entertainment, tableware, logistics / Be persuasive and creative!
  • The French Riviera and the tourism business / History / Main destinations of the French Riviera and their characteristics.
  • Other destinations for business tourism / Former Barcelona / Cities competing / Cruise …
  • Case studies.
  • Monitoring File / Evolution and suggestion program / Logistics
  • Business model / Organization of private events.
  • Event presentation / Rigor, creativity, conviction, logistics, budget, …
  • Quality Monitoring: how to assess the impact of an event / Returns on investment.
  • Billing / France and abroad.
  • Managing multiple projects.

Feel free to contact me for your professional trainings and for a personalized program at [email protected].